The Failure of Analytics–Emotional Elections
THAT is why many people are waking up to a stark reality in America, and around the world as President-Elect Trump prepares to stroll into the White House. Emotion, not data, won the day.
Several months ago I stood in the dark parking lot of a closed gas station in small, south-central Utah town, filling a gas tank for that last stretch of a journey. Across the road an eighteen-wheeler pulled to a noisy stop and its driver climbed from the cab. He was proudly wearing a “Donald Trump for President” t-shirt. That moment was the emotional change for me because it created an emotional response in me.